When you put it on, something happens.

Members Only is a brand that became synonymous with the 80's. The challenge here was to expand its identity beyond that nostalgia without sacrificing its core identity. In creating an updated Members Only we aimed to balance their need for a relevant, refined, and engaging brand identity while paying homage to the familiar silhouette and insignia that millions of Members know and love.

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Project Role: Associate Creative Direction, Strategy, Design, and Film Direction via Morning Coffee Creative & Honest Media