A frame for every face.

A timelessly commanding identity redesign for a leading eyewear manufacturing company. Celebrating over 20 years in the optical industry, Match Eyewear has flourished by adapting their subsidiary brands to a diverse customer base, creating "A Frame for Every Face." To reflect the versatility of their licenses while respecting their well-established brand, I focused on bringing increased legibility to Match’s logotype and illustrating the concept of "the perfect match" with minimal line-work, creating a mark that will grow with their brand for decades.

​

Project Role: Creative Direction, Strategy, and Design via Honest Media