Rebrand

Launched in 2001, Helium Eyewear was created to be the perfect marriage of masterful detailing and artisan ingenuity; all at an accessible price point. With a strongly established B2B presence, the brand looked to expand their reach directly to consumers. A full rebrand was required to gain relevancy, capture the Helium personality, and better reflect the quality of materials in manufacturing.

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Project Role: Creative Direction, Strategy, and Design via Honest Media