Brand Creation

Though the name was short and memorable, the demands of jewelry engraving  necessitated the establishment of a very small graphic shorthand. Harnessing the brand's elegance in a variable-weight stroke, I designed a visual that combined the most basic forms of the letter "f" and a ring setting evoking flames, to create an iconic mark that was able to take on any treatment, size restraint, or color. With data driven market research, I created a comprehensive brand identity - translated into a robust, mobile-first e-commerce site. 

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Project Role: Creative Direction, Strategy, and Design via Honest Media