Danny Gokey is an American singer and American Idol finalist, who makes music to  lift the spirit of his fans. Having worn glasses since fifth grade, he wanted to harness his passion for eyewear in a way that resonates with his fan base. He partnered with Match Eyewear to create a high-quality eyewear brand that not only enhances sight, but also inspires a vision for the future. I worked with his record label, BMG, to sculpt a brand identity that harmonizes all channels, and scales well for eyewear - specific uses like engraving and 3D printing.

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Project Role: Creative Direction, Strategy, and Design via Honest Media

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ALL PHOTOS OF GOKEY COURTESY OF BMG RIGHTS MANAGEMENT