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Alix Kai
See the world.
A smart, simple, and bold brand identity for a luxury eyewear company revolutionizing how we shop for glasses. "Kai" means sea in Hawaiian, and beginning with just a name, there was a sea of infinite potential. The creation of this brand became an exercise in graceful simplicity, conceptualizing and designing a versatile logo and brand identity that is at once both trendy and timeless.
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Project Role: Creative Direction, Strategy, and Design via Honest Media
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